Growth & Communications Leader
Building, scaling, & growing companies with uniquely human, AI-native marketing strategies.
About
My background is wider than most by design. I started as a writer, moved into strategy, and grew into a full P&L. Along the way, I learned the hardest parts of growth are the same whether you're selling real estate data, enterprise software, or solar technology. Product-Market fit. Empathetic leadership. Tactical prioritization. Real measurement.
That range is what I bring. Not a playbook, but the judgment to know which playbook fits.
I'd rather help write the subject line than just approve it. I'd rather ship something imperfect tomorrow than something polished in six weeks. And I'd rather build a system that can run without me than a campaign that only works once. AI is part of how I do that work now, but it's the tool, not the point.
The buyer changes. The engine doesn't. Whether I'm repositioning a data platform for acquisition, building a million-dollar enterprise pipeline, or launching a product into a new market, the work is the same: understand the customer, build the system, measure what matters, and lead an effective team.
The Process
Every strategy I've built, from AirDNA's rebrand to Catalyst's enterprise campaigns, started with actual conversations with the people we were trying to reach. Messaging, positioning, and channel strategy are downstream of one thing: does the customer feel like you understand their problem?
Teams compound with solid architecture. I build revenue engines from the operating structure up: the cadences, data pipelines, content engines, and measurement rituals that turn marketing into a predictable contributor to the business. AI makes that infrastructure faster to build and sharper over time.
Absolute attribution is a myth, but there are disciplined ways to find the signal in the noise. I build frameworks that connect marketing activity to revenue outcomes, then treat channels like an investment portfolio: diversified for short and long-term payoff, with room to test into new ones.
Case Studies
Led full-funnel marketing for a global data & insights SaaS platform. Built the growth strategy and brand repositioning that drove an $80M PE acquisition.
Results
Experience
Empowering BIPOC tech founders with go-to-market strategy, storytelling, and the tools to scale. Developed CMO-level curriculum and mentored founders on building predictable AI-enabled GTM engines.
Partnered with executive teams to build AI-enabled GTM strategies and drive new logo acquisition. Built a proprietary AI-driven Content Factory and performance attribution system.
Led a full-funnel marketing team for a global data & insights SaaS platform. Built the growth strategy that helped secure an $80M PE acquisition.
Architected strategy for all enterprise clients and new business engagements. Built million-dollar pipelines for Adobe, Marketo, and Microsoft. Drove 4× revenue growth.
Led a 12-person team with full P&L accountability. Spearheaded product launches in South Africa and managed global GTM execution across Africa, India, and South America.
Grew the Brinker International portfolio from $250K to $750K. Lowered CAC by 35% for Roku and generated a 26% lift in media value for Chili's.
Led account teams and creative delivery for global brands including Mattel, Barbie, Hot Wheels, and Michelin.
Tech Stack
Industry Expertise
Areas of Expertise
The boardroom skills that turn a marketing leader into an enterprise leader.
AI as infrastructure, not a headline. Built into how I operate day-to-day.
The engine that turns strategy into revenue. Repeatable, measurable, compounding.
The narrative that makes the numbers make sense.
How I Operate
The dashboard tells you what. The customer tells you why. I build the customer conversation into the work across the full lifecycle: acquisition, retention, expansion, churn. ARR gets the headlines, but NRR tells you whether you've built something worth keeping. I do my best work when I'm in the field: sales calls, industry events, podcasts, real conversations with the people we're trying to serve.
I don't need to be consulted on every decision. I do need to know what was decided. Early in a new relationship I share more than you'll probably want: what I'm working on, what I'm worried about, what I need from you. The shared context is what lets us move fast later. Once the rhythm is there, I back off.
The part of a business where sales and marketing disagree, where the data contradicts the narrative, where nobody wants to own the cross-functional tension. That's where I do my best work. I'd rather be in the room when the hard decision gets made than briefed on it after.
Life is a team sport, and so is a growth number. I'll be honest with you, and I care about your well-being. Bring me problems before they become crises. Bring solutions alongside the problems when you can. Occasional venting is welcome. Passive-aggressive is not.
The job isn't to be indispensable. It's to leave a team and a set of operating rhythms that keep working after I'm gone. My favorite kind of compliment is "we're still using the system you built."
Currently
Follow along on LinkedIn for experiments, frameworks, and the occasional hot take →
Testimonials
“Mariah is a talented and scrappy marketing leader.”
She built out a strong B2B and B2C marketing organization in short order while also assisting with AirDNA's sales process to private equity in her first 6 months. She earns the respect of her team easily, is eager to learn, open to feedback, and thrives in environments where she is given the autonomy to win.
“The rare ability to provide insightful strategies under limited time and resources.”
At IMM, she helped bring our Social and Strategy practices to the next level and played a critical role in new business pitches. She adapted IMM's bottoms-up approach to advertising and turned that into powerful strategies for brands across a variety of verticals, driving true business results.
“Mariah's superpower is strategy.”
She keeps her finger on the pulse of current trends in marketing and her accounts' industries so that the campaigns she develops are relevant and cutting edge. I recommend Mariah join your team.
Education & Credentials
Contact
I'm actively seeking my next executive marketing role with a mission-driven company at an inflection point.